Fanatics Unveils All-in-One App Combining Sportsbook and Prediction Markets

September 03, 2026

In an effort to simplify its gambling operations, Fanatics adopted a single-platform "super-app" strategy and released a combined sports betting, casino, and prediction market app on Thursday.

Fanatics agreed to purchase a regulated exchange and clearinghouse from BGC Group just a few weeks before to the opening of Fanatics Sports & Casino. The agreement enables the business to increase its event contracts and bring its prediction market infrastructure in-house.

“Fanatics Sports & Casino brings the full Fanatics gaming and prediction markets experience together in one place. Fans get the Fanatics Sportsbook, the fastest-growing sportsbook in America, in 23 states plus Washington D.C.; Fanatics Casino in New Jersey, Pennsylvania, Michigan & West Virginia; and Fanatics Markets, the company’s federally regulated event contracts platform, in 22 states & four (4) territories across the country,” according to a statement issued by the company.

Days after the company joined competitors DraftKings and FanDuel as an official sports betting partner of the NFL, Fanatics announced the release of the super app.

The Rage Is All About Super Apps

The all-in-one software approach is similar to current fintech trends, where sites like Robinhood provide trading, banking, credit cards, and retirement accounts all under one roof.

Operators of sports betting and prediction markets are becoming more aware of these advantages. For instance, earlier this year, DraftKings released its own super app.

Many of the iGaming/sports betting-focused operators do not yet provide a version of the super app concept, in contrast to DraftKings and Fanatics, which are well-known online sportsbooks and quickly expanding in the prediction market field.

The company's prediction markets platform, Fanatics Markets, made its debut in December of last year through a collaboration with Crypto.com. This site is accessible in several jurisdictions that prohibit sports betting, such as Texas and California.

Fans Are Using Super App to Boost Loyalty

Operators must set themselves apart from rivals as more super applications emerge in the sports betting and prediction markets. Fanatics can achieve that goal by utilizing the FanCash program and its Fanatics One loyalty scheme.

Three years ago, FanCash was introduced, enabling Fanatics bettors to exchange that "currency" for products and extra bets. The business emphasized FanCash's growth through the super app.

“Customers can then redeem their FanCash on what matters most to them as fans. No other operator can connect a Sunday parlay, trade or spin to an official game-day jersey, signed rookie cards, vintage Mitchell & Ness and beyond, and that difference is the foundation of the new app,” according to the statement.

Fanatics is wagering that a single, cohesive platform will be essential to retaining consumers in its ecosystem as the lines between sports betting, casual gaming, and retail selling continue to blur.